- December 23, 2018
Most people think of logistics in a transportation or shipping sense rather than as something that encompasses all aspects of your business. Logistics is defined as “planning, execution, and control of the procurement, movement, and stationing of personnel, material, and other resources to achieve the objectives of a campaign, plan, project, or strategy,” but even that definition is just scratching the surface. If marketing is the promise you make to your customer, logistics is how you fulfill that promise. Being mindful of the logistical aspects of your business can not only save you time, money, and effort, but can also play a huge part in customer satisfaction and retention.
IF MARKETING IS THE PROMISE YOU MAKE TO YOUR CUSTOMER, LOGISTICS IS HOW YOU FULFILL THAT PROMISE.
Melissa Francetich is experienced in streamlining the logistics of small businesses in a variety of industries. Whether you are a service business or one with physical products, it is crucial that everything you do is done with a logistical focus. When done correctly, a logistics-focused company can have a positive effect on your bottom line by saving you money on expenses such as shipping, materials, warehousing, and waste. Other activities include the manufacturing process and productivity, product quality control, inventory management, packaging, order processing, the transportation of goods, and materials management and handling. Regardless of your stage in bringing your product or service to the market, Melissa Francetich can help!