Marketing

  • December 21, 2018

Marketing Services

In today’s highly competitive, rapidly changing world, marketing is become increasingly crucial to small business success. New developments in technology and the explosion of the internet have forced small business owners and marketers alike to rethink the way they approach their products and services. While employing a traditional approach through channels such as direct mail, print, and radio advertising will never go out of style, it is becoming more and more apparent with time that a mix of traditional and digital market strategies is the best approach to increasing the bottom line of your small business.

What kind of marketing channels do you use?

Website 71.6%
Digital ads/social media 43.3%
Email 40.1%
Print ads/direct mail 29.9%
Landing pages 26.4%
In-person 22%
None of these 13%

This particular survey has shown that small business marketers utilize a variety of channels to market their goods and services. The findings were not surprising. Digital trends such as the Internet and social media were most frequently utilized, while the more traditional counterparts such as direct mail ranked lower on the list. The most successful small business marketers are using a combination of all of these options, combining traditional and digital techniques to market their businesses. When done correctly, this type of cross-functional marketing has proven to be most effective.

The challenge of marketing small businesses is that every situation is dependent on a number of external and internal factors, including target market demographics, the nature of the product or service being marketed, and geographic considerations. It is crucial for marketers to effectively map out all aspects of their target market and track metrics to see how they can combine these different approaches to work for their business.

Melissa Francetich is an experienced small business consultant based in Oakland County, MI who has a proven track record in tackling the challenges and finding opportunities in today’s ever-changing business world. She is skilled in all aspects of both traditional and digital marketing, including the design, planning, and tracking of campaigns, cross-channel marketing, and metrics. If you’re looking to successfully market your small business, Melissa Francetich is ready to help!

Web Design
Web Design
Creating a professional website for your small business is the first step to having a strong online presence.
Video Marketing
Video Marketing
When done correctly, video marketing can be a memorable technique to increase your reach and make your brand stick out in the mind of customers.
Social Media Marketing
Social Media Marketing
The popularity of social media has exploded in the past ten years, and it is one of the most cost-effective ways to reach your audience.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Search engine optimization (SEO) seeks to maximize the number of visitors to your company website by ensuring that the site appears high on search engine results.
Print Marketing
Print Marketing
Whether you are interested in posters, stickers, brochures, or newspaper ads, print marketing is a traditional marketing technique that can bring traffic to your small business.
Marketing Strategy
Marketing Strategy
Melissa Francetich can assist in the research and execution of the marketing strategy, which is based on putting all of the organization's marketing goals into one comprehensive plan.
Marketing Plans
Marketing Plans
A marketing plan describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Marketing Campaigns
Marketing Campaigns
Melissa Francetich can assist you in every aspect of a marketing campaign, including the planning, design, and execution of each facet of the campaign.
Marketing Analytics
Marketing Analytics
Market Research
Market Research
Graphic Design
Graphic Design
Creative, professional graphics can provide your small business with a way to appeal to customers and differentiate you from your competitors.
Event Marketing
Event Marketing
Event marketing enables your company to create a memorable experience for both current and potential customers.
Digital Marketing
Digital Marketing
Digital marketing is a cost-effective way to reach a large audience. Digital marketing can be as simple as having a social media account and can go as far as sponsoring other websites and guest blogging.
Content Optimization
Content Optimization
In today's digital world, content is king. Optimized content helps your SEO, which can help keep your business in the forefront.
Branding
Branding
Good branding for your small business can assist with customer acquisition and retention and enables your brand to stick out in the mind of the customer.

Call Melissa Francetich today to get started with all of your marketing needs!