- December 21, 2018
In today’s highly competitive, rapidly changing world, marketing is become increasingly crucial to small business success. New developments in technology and the explosion of the internet have forced small business owners and marketers alike to rethink the way they approach their products and services. While employing a traditional approach through channels such as direct mail, print, and radio advertising will never go out of style, it is becoming more and more apparent with time that a mix of traditional and digital market strategies is the best approach to increasing the bottom line of your small business.
What kind of marketing channels do you use?
This particular survey has shown that small business marketers utilize a variety of channels to market their goods and services. The findings were not surprising. Digital trends such as the Internet and social media were most frequently utilized, while the more traditional counterparts such as direct mail ranked lower on the list. The most successful small business marketers are using a combination of all of these options, combining traditional and digital techniques to market their businesses. When done correctly, this type of cross-functional marketing has proven to be most effective.
The challenge of marketing small businesses is that every situation is dependent on a number of external and internal factors, including target market demographics, the nature of the product or service being marketed, and geographic considerations. It is crucial for marketers to effectively map out all aspects of their target market and track metrics to see how they can combine these different approaches to work for their business.
Melissa Francetich is an experienced small business consultant based in Oakland County, MI who has a proven track record in tackling the challenges and finding opportunities in today’s ever-changing business world. She is skilled in all aspects of both traditional and digital marketing, including the design, planning, and tracking of campaigns, cross-channel marketing, and metrics. If you’re looking to successfully market your small business, Melissa Francetich is ready to help!